At Reliable Web®, we look at both the native reporting within your ESP as well as data in Google Analytics to track the performance of our campaigns. When evaluating growth, we will track your total list size and compare new subscriber rates to unsubscribes. In terms of engagement, we will look at your click-through-rate (CTR), clicks, and opens to see how our campaigns are performing. For ecommerce, additional KPIs will be revenue from email marketing, average order value, and repeat purchases. And for Lead Generation, also we take a look at leads, closed won, and returning customers as our key metrics.
Depending on your business goals, we can also generate and track metrics such as reviews, referrals, and survey completions. These goals will be included in your reports and reviewed with you by your dedicated Email Marketing specialist with us.

Marketable audience list can be a business most profitable owned media channel. This includes your email list (most common), opted-in SMS customers, Messenger contacts, and users eligible to receive push notifications. With the right utilization, your marketable audience can be your lifeline. Earn consistent revenue month-over-month through proven marketing efforts focused on your most engaged customers. At Reliable Web®, we employ the use of a number of different list growth strategies to increase your marketable audience, such as pop-ups, exit intent offers, embedded forms, and more. We continuously test these solutions and follow industry best-practices to ensure optimal results.

Yes, email marketing remains highly relevant in today's digital landscape despite the emergence of various other communication channels. Here's why:

1. Direct Communication: Email allows businesses to directly communicate with their audience. Unlike social media or search engine algorithms, emails land directly in the recipient's inbox, providing a more personal touch.

2. Targeted Audience Reach: With email marketing, businesses can segment their audience based on demographics, behavior, or preferences. This enables targeted messaging, increasing the relevance of content and improving engagement rates.

3. Cost-Effective: Compared to traditional marketing channels like print or television, email marketing is highly cost-effective. It requires minimal investment in tools and resources while offering significant returns in terms of lead generation and conversion.

4. Measurable Results: Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, conversion rates, and other key metrics. This data enables continuous optimization of campaigns for better performance.

5. Automation and Personalization: Automation tools enable businesses to send personalized emails at scale. By leveraging user data and behavior triggers, marketers can create dynamic content that resonates with individual recipients, enhancing the customer experience.

6. Cross-Channel Integration: Email marketing can be integrated with other digital marketing channels such as social media and content marketing. This synergy amplifies brand messaging and ensures consistency across multiple touchpoints.

7. Mobile Accessibility: With the widespread use of smartphones, emails are easily accessible on mobile devices. Responsive email template design ensures that emails render effectively on various screen sizes, maximizing reach and engagement.

8. Builds Customer Relationships: Email marketing fosters ongoing communication with customers, helping to build and nurture relationships over time. By delivering valuable content, promotions, and updates, businesses can stay top-of-mind and strengthen brand loyalty.

9. Drive Conversions and Revenue: Email marketing consistently proves to be one of the most effective channels for driving conversions and generating revenue. Whether it's promoting products, offering exclusive deals, or delivering personalized recommendations, well-executed email campaigns can significantly impact the bottom line.

In conclusion, email marketing remains an indispensable tool for businesses seeking to engage, nurture, and convert leads into loyal customers in a cost-effective and measurable manner. Its adaptability, effectiveness, and ability to evolve with changing consumer behaviors make it a cornerstone of modern digital marketing strategies.